Social Media Manager

What is social media? According to Wiki, “Social media use web-based technologies to transform and broadcast media  monologues into social media dialogues. They support the  democratization of knowledge and information and transform people from  content consumers to content producers”.  In other words, its the conversations going on between people and people or businesses and people, or any variation thereof.  Online.  Some have described it as “a new kind of mass media”. It is users generating content on the web.

What is a social media manager? Social media managers are conduits.  They ensure, via social media sites, that their clients have the right kind of people following them, and who they are following.  They are responsible for getting targeted information out to the right targeted people.

A social media manager is responsible for monitoring inboxes of the social media sites to get the spam out of the way, and get the proper information out to the targeted audience.  The primary task is to keep things running smoothly for the client, so they can do the rest of their business.

The social media manager does not take over the client’s inboxes.  They merely take away the daily tasks that take up time to maintain the account.  This frees their client to interact and engage with their customers to the level that they want to.

There are different levels of social media management.  They can do some status updates; link to blog posts; link to products and services of the client.  They can be responsible for updating the client’s profile regularly with the most recent content. In everything they do for their client, they are there as reputation management. They are the front line of customer service for the client. Your social media manager operates your company’s online listening post. Her job is to know when someone speaks well or ill of you before you do.

The social media manager can also be entrusted with building the reputation of the client by contributing to the online community.  She has her ear to the ground for the client.  One benefit of social media is the fact that you can hear what the customer is saying, instant feedback.

Social media managers monitor many social media sites on behalf of their clients.  They build relationships for their clients.  Social networking happens any time you connect with others to get the word out.  A good social media manager does that on behalf of their clients.  Perfectly.